Snowbird is one of the most iconic snowsports destinations in the world, and a favorite of our team. We led the UX strategy, research and design for the new Snowbird.com, partnering with Hoorooh Digital for development.

We started with what guests actually use.
We indexed every page on the site and ranked each one by traffic, dwell time and role in the path to purchase. That told us which content mattered most to guests and to Snowbird's bottom line, and what could go.

We tested the structure before designing a single screen.
Taxonomy studies and site maps gave us candidate structures. Tree testing then showed which one got guests to what they came for, whether lift tickets, conditions or lodging, most reliably.

We elevated the brand Snowbird already had.
Snowbird's classic identity is rooted in Swiss design, so we went to the source: the writing of Josef Müller-Brockmann, one of its pioneers. We built the interface on a strict grid with generous negative space, and ran preference tests at each stage to confirm guests responded.

We built for the long run.
We extended POWDR's existing design system rather than starting over, and designed new components where Snowbird needed them. Every resort in the portfolio can now use them.

Your mountain can use the same process.
‍Every step scales to the size of your mountain and your marketing team. You get research on what your guests need, a structure tested before it's built, and a design that makes your brand shine.

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