Research + Craft + Design:
Brighter Side is powered by experience

RICH BOWEN, BRIGHTER SIDE FOUNDER
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‍I began coding and designing websites for IBM in the early 2000s. As such, I've been both a driver of, and witness to, the ascendency of digital communications.

After IBM, I spent time with global digital consultancies including Razorfish, Sapient, and Factory Digital Labs. There, I worked with brands including AT&T, UPS, The North Face, Vans, Audi, and Calloway.

This experience has led to a single ground truth in designing and building compelling digital experiences: If you don't truly know what your customers want, your product is at risk. And the only way to know what your customers want is to ask them, in the right way: If you're not testing, you're guessing.


Why Brighter Side
I started Brighter Side in 2013 because startups knew they needed UX but weren’t sure how to fit it into their roadmaps, and traditional agencies needed UX support for their clients.

Working from Denver, I also found winter resorts nearby asking the same questions about their guests’ digital experience.
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Working with Brighter Side
When you hire Brighter Side, you work with me directly. We'll begin with a small engagement to make sure we're the right fit. As the relationship grows, I scale up with partners for development, analytics, and design.

Ready to learn more? Get in touch.

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