Sales leaders aren't born, they're made. The co-founders of Fuel, veterans in the competitive retail mortgage industry, came to Brighter Side to help bring to life an idea: How might we deliver a learning experience that delivers results?

Brighter Side responded with research and design services, along with extensive testing, to design a concept model and a prototype that brought shape to the experience. The result is a micro-learning platform that rewards users who complete the 5-10 minute courses and incentivizes sales professionals to compete with one another for rewards and, ultimately, increase close rates.