OUR THOUGHTS

We spend a lot of time thinking and writing about experience design. We apply our learnings to each and every client engagement.

WeVu: Using AI, Psychology, and Classical Rhetoric to Find Something New to Watch
Design
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May 10

WeVu: Using AI, Psychology, and Classical Rhetoric to Find Something New to Watch

On the misery of finding something new to watch

A Metaverse Experience Design Primer
Design
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Jan 30

A Metaverse Experience Design Primer

Get ready to include Metaverse strategy in your product plans.

User Testing: When Quant and Qual Diverge
Design
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Jun 8

User Testing: When Quant and Qual Diverge

User testing should do clear a path for great UX. But what do we do when what users say and what they do don't align?

What we should mean when we talk about storytelling & experience
Community
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Apr 12

What we should mean when we talk about storytelling & experience

Useful storytelling exposes context. Use that context to identify the artifacts that help users write their own stories.

The AI Revolution Is Here
Community
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Mar 8

The AI Revolution Is Here

Artificial Intelligence will play a role in the creative industries in 2023

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Brighter Side provides experience design services for B2B and B2C brands, as well as start-ups and agencies. From ideation to execution, Brighter Side ensures your opportunity is aligned with your audience.

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