Like almost every winter resort, POWDR Corp sells lift tickets through third-party platforms. That convenience has a cost. Resorts can't customize the purchase experience or connect it to their own sites. Guests who get bounced to an unfamiliar store have to learn a new design language right when they're ready to buy.

Partnering with Hoorooh Digital, Brighter Side developed the UX strategy, UI design and post-launch customer insights plan for a headless e-commerce feature at Killington, one of POWDR's flagship resorts. Going headless puts the purchase flow back in the resort's hands. It looks and behaves like the rest of the site and can be tailored to Killington's guests.

The design grew out of research. Brighter Side studied customer experience models across travel and entertainment, and one insight stood out: the most efficient experiences reveal each key decision only when the guest needs to make it. That progressive reveal became the backbone of the Killington flow.

Brighter Side recommended the approach for its simplicity and because guests already know it. Travelers spend far more time on airline, hotel and booking sites than on any resort's site. Borrowing a pattern that works there lowers cognitive load and helps guests buy with confidence.

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