POWDR's portfolio has outgrown its navigation. It spans four-season destinations like Snowbird and Copper Mountain, classic ski areas like Mt. Bachelor and Eldora, Woodward action sports camps, and national park lodges in Death Valley and Zion. But its navigation wrapper was designed in 2017 for one resort: Copper Mountain.

The goal was one system with a consistent POWDR feel that still lets each brand speak to its own guests.

We started with research, auditing the navigation of 50 winter resorts worldwide and premium hospitality brands such as the Broadmoor and Bandon Dunes by position, nomenclature and function. Top performers shared two traits: immediate access to conditions and to booking. We also saw growing use of desktop hamburger menus and persistent widgets that keep high-value content in reach, so we explored both.

We tested several versions, first with tree testing, then with interactive prototypes. Beyond guest preference, we measured completion rates and time to completion for each site's key tasks.

The winning design became a flexible framework across the platform. We helped each brand customize its menu and sidebar widget, so a national park lodge and a ski resort each put first what their guests need.

Post-launch, we saw bounce rates decline by over 20% and traffic to revenue-producing content increase by 38%.

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