To support the customer experience of a diverse set of adventure sports resorts, Brighter Side began where all great UX begins: With research. While each resort is different, the first question that needs to be answered is straightforward: What content and features make skiers and boarders go to the mountain? To answer this question, I took the tough job of asking skiers and snowboarders while riding chairlifts for a few days at Copper Mountain. The answers were very similar: Customers visited the resort because of weather and conditions information. Great snow and trail conditions drive visits. This insight helped shape the navigation components by featuring that content in an easy-to-access location and placing buy CTAs immediately beside it.

Among the many components in the design system, the lifts and trails report is critical. Brighter Side produced UX and UI for this feature. It allows resorts to group lifts with nearby trails, supporting the on-mountain experience. It also allows customers to view only open lifts, helpful for frequent guests who don't need to scroll through all lift and trail grouping.

To support product navigation, Brighter Side designed a tab-based component that allows resorts to feature commonly purchased products from a central location. A mobile-first approach ensures this feature supports the predominance of mobile site traffic effectively.

Most recently, Brighter Side has begun designing system components to support e-commerce across both winter and summer seasons. This work allows each resort to sell products seamlessly. Killington Resort is pioneering these components that will eventually be used across the portfolio.