Brighter Side, in partnership with Hoorooh Digital, has supported Copper Mountain's We focus customer experience with research and design services since 2017. Our focus has been on helping Copper and its guests maximize the digital experience.

Features designed for Copper, in addition to the design system that supports the website, include the lift and trail report, Fast Tracks upgrade, the trip booking widget, and the weather report. These features received particular focus because guest research shows a very strong link between conditions content and e-commerce conversions.